Client: Heartcore
Work: Visual identity
Date: 2021
Details: Heartcore’s unique take on Pilates and self-care sparked a boutique fitness revolution in London. An antidote to the cold, sterile and sometimes hostile gyms that dominated at the time, Heartcore was, and is, all about community.
I created a founders film showcasing the visual identity work and methodology behind the project. The brief was also to produce several assets such as animated web mock ups and showcasing the link between the crafted word mark and graphic symbol.
Work: Visual identity
Date: 2021
Details: Heartcore’s unique take on Pilates and self-care sparked a boutique fitness revolution in London. An antidote to the cold, sterile and sometimes hostile gyms that dominated at the time, Heartcore was, and is, all about community.
I created a founders film showcasing the visual identity work and methodology behind the project. The brief was also to produce several assets such as animated web mock ups and showcasing the link between the crafted word mark and graphic symbol.
